Finance

Since I have actually figured out just what it is that I want to do with my life I have begun to share that information with others.  While most of my family and friends are familiar with an entertainment publicist and what they do, their main concern seems to be how do they get paid!  So lets’ talk a little about that for a minute shall we?  Publicists can make money a few different ways.  They can charge by the hour, by retainer, and charge for a flat rate.  A publicist can charge for a number of things, general advice, booking appearances, promotion, and crisis control.  So you can see why it is important to have rates already figured out and categorized before I open the business.  I want to make sure I’m charging people the same prices for the same services.  Now if one project is larger than another or takes longer than pricing with be reviewed on that situation.  Ethics, morals, and being fair are things all very important to me as far as the reputation I want my company to be known for.   Something new to me were PR packages which I saw on this site .They charge weekly, monthly, and for single services, which maybe a great idea for my company starting out until I develop a fluid client base.  While looking at that site and a few others I was faced with the reality that a great deal of my clients may not yet have the type of money that I want to charge because of the fact that most of them will be developing artists the same way I will be a developing company.  So sacrifices and taking on clients that are not in my ideal client base maybe something else that I have to look into.  I’m open to that because you never know how that experience will help benefit the company and I’m always open to gaining more experience.