The Difference in Investors

Since I will more than likely need assistance with my start up cash, it’s very important to look deeper into how Angel investors’ work and other ways I can get the necessary people interested in my business plan. It’s important to know what they look for and what stands out to them. So I have an example of two such investors.

Daymond John was famous long before his spot as an investor on ABC’s Sharktank, he was known in the fashion industry years before his face was recognizable. Nicknamed “ the Godfather of Urban Fashion” he is the founder and CEO of FUBU. In 1998, the company made $350 million in revenue. As an investor, Daymond looks for clients that are good listeners and know their business. All of which is understandable, I understand peoples’ passion for their work especially, if it’s a business they started from the ground up, but when looking for investors you have to be open minded and open to criticism. You can’t expect to reach your companies full potential if you’re stubborn.These are two totally different investors but they do share similarities in the things that they look for in order to invest companies.



Ashton Kutcher is another such investor. I actually didn’t know this about him. I think it is very respectable that he takes the time to look into these developing companies and invest his money in them. I actually found him to be one of the most popular Angel investors. He looks to invest in a lot of tech companies and social media projects.




Ashton got his start as a runway model he then became an actor on “That 70’s Show.” Known mostly for comedic performances, he has since gone on to be one of the most recognizable faces in Hollywood. As an investor Ashton has staged he looks for six things in a client: problem solvers, good founders, servers crashing, market need and want, fixing a signal to noise issue and trust. These are key for him because he mostly invests in tech companies these are all important components to look into.